Events & Field Marketing Manager
Core
Own and execute the USA event strategy for a B2B SaaS platform, driving pipeline and brand authority through large-scale conferences and bespoke events.
Role type
Field Marketing Manager (Events)
Builds
USA event calendar, lead management workflows, and brand authority in the US market.
Domain
B2B SaaS / Events & Field Marketing
Deliverable
product features
Required skills
Event strategy execution, vendor management, lead flow management, ROI tracking, CRM/Marketing Automation, project management, stakeholder collaboration
Preferred skills
Ambiguity navigation, process improvement, data-driven decision making, high ownership mentality (via careerplan.io/jobs/59-004-24-C69-events-field-marketing-manager-at-port)
Technologies
CRM, Marketing Automation tools
Responsibilities
Own and execute the USA event strategy from conception to post-event analysis; Collaborate with Sales and Demand Gen to align events with pipeline forecasts; Manage venue selection, vendor relationships, and target audience identification; Drive lead management workflows to ensure quality context for sales teams; Report on ROI, KPIs, and post-event analysis; Optimize event playbooks and engagement formats.
Seniority
Mid-Senior, hands-on IC