FMCG Senior Brand Manager
Core
Develop and execute innovative brand strategies to drive growth, enhance brand equity, and capture market share for flagship FMCG brands.
Role type
Senior Brand Manager
Builds
Integrated marketing communications plans, major marketing campaigns, and product lifecycle management
Domain
Fast-Moving Consumer Goods (FMCG)
Deliverable
product features
Required skills
Strategic thinking, market analysis, consumer research, budget and P&L management, cross-functional leadership, financial acumen
Preferred skills
Chartered Marketer qualification
Technologies
None stated
Responsibilities
Develop long-term brand strategies including market positioning and innovation pipelines; Lead creation and execution of major marketing campaigns; Conduct advanced market analysis and competitive intelligence; Manage brand budgets and P&L; Collaborate with product development, sales, and digital teams; Mentor junior brand management team members
Seniority
Senior, hands-on IC with mentorship responsibilities