E-commerce Digital Marketing Lead
Core
Define and execute comprehensive digital marketing strategies to drive customer acquisition, engagement, and revenue growth for e-commerce platforms.
Role type
Senior E-commerce Digital Marketing Lead
Builds
Online sales and marketing campaigns across SEO, SEM, email, and social channels
Domain
E-commerce / Digital Marketing
Required skills
Digital marketing strategy, SEO/SEM, Google Analytics, email marketing, social media advertising, data analysis, team leadership, budget management
Preferred skills
Master's degree in Marketing or Business
Technologies
Google Analytics, SEO tools, SEM platforms, email marketing platforms, social media advertising tools
Responsibilities
Develop strategic roadmaps for digital channels to achieve sales targets; Oversee SEO, SEM, paid social, email, and affiliate programs; Analyze campaign performance and market trends; Lead and mentor digital marketing specialists; Collaborate with product, sales, and IT teams; Manage digital marketing budget for optimal ROI
Seniority
Senior, hands-on IC with leadership responsibilities