Brand Manager, Perk
Core
Formulate and execute brand strategies, lead activation campaigns, and manage P&L for Mondelez's snack portfolio in the Indian market.
Role type
Senior Brand Manager
Builds
Integrated marketing communication plans and brand activation campaigns for global and local snack brands
Domain
Consumer Goods / Snacking
Deliverable
product features
Required skills
Brand strategy formulation, market trend analysis, campaign management, P&L ownership, cross-functional leadership, consumer insight generation, budget management
Preferred skills
Experience with emerging digital channels, advanced marketing analytics proficiency
Technologies
Microsoft Office Suite, marketing analytics platforms
Responsibilities
Formulate and execute robust brand plans aligned with business objectives; Lead conceptualization and execution of integrated brand activation campaigns; Manage marketing budgets and monitor KPIs; Collaborate with Sales, R&D, Supply Chain, and Finance teams
Seniority
Senior, hands-on IC