Performance Ads Manager- Europe
Core
Drive high-quality lead generation and growth for clients by managing paid social campaigns to ensure client 'open days' are fully booked while optimizing acquisition costs.
Role type
Performance Ads Manager
Builds
Client open day events and lead generation funnels
Domain
Digital Marketing / Recruitment / SaaS
Required skills
Paid social campaign management, Cost Per Lead (CPL) optimization, Funnel analysis, Competitive research, Creative strategy, Landing page A/B testing, Server-side tracking (Anytrack), CRM management (GoHighLevel), Project management (Basecamp), AI tool implementation
Preferred skills
Agency ecosystem experience, Small team collaboration, Digital marketing versatility
Responsibilities
Manage and scale paid social campaigns to ensure client open days are consistently at full capacity, Maintain and optimize CPL within agreed-upon target ranges, Monitor and improve the Lead-to-Booking rate through constant funnel analysis, Conduct ongoing competitive research to ensure clients remain leaders in their local markets, Develop and test new creative concepts in collaboration with content creators, Continuously evolve and A/B test landing pages to maximize conversion performance, Provide detailed monthly reporting documenting all meaningful optimizations and strategic shifts, Utilize Anytrack for server-side tracking to ensure data accuracy and attribution
