Search Advertising Specialist
Core
Own day-to-day marketplace PPC execution and optimize advertising performance across major retail platforms.
Role type
Search Advertising Specialist (Performance Marketing)
Builds
PPC campaigns and optimized ad spend on Amazon, Bol, eBay, Target, Nordstrom, and other marketplaces.
Domain
E-commerce / Retail Media
Required skills
PPC campaign management, bid and budget optimization, keyword and ASIN targeting, performance data analysis, Excel/Google Sheets proficiency, retail-readiness assessment
Preferred skills
Amazon Seller/Vendor Central experience, Bol/eBay/Target/Roundel/Nordstrom/Walmart platform knowledge, BI tools or automation scripts, attribution modeling
Responsibilities
Set up, launch, and maintain PPC campaigns across multiple marketplace ad platforms; make routine optimizations across bids, budgets, keywords, and placements; monitor delivery and performance trends to resolve issues; track ad spend and pacing against assigned budgets; analyze KPIs (impressions, clicks, CTR, CPC, conversion rate, ACOS, ROAS, TACOS) and report insights with actionable next steps; coordinate with creative teams on ad copy and assets; identify and report retail-readiness gaps affecting campaign performance.