Director of DTC (Retail, E-commerce & Merchandise)
Core
Lead the global direct-to-consumer business strategy, growth, and commercial performance across E-commerce, Retail, and Merchandise for an outdoor apparel brand.
Role type
Senior Director of DTC (E-commerce, Retail, Merchandise)
Builds
Global DTC operating model, integrated digital and physical retail ecosystem, and merchandise capabilities.
Domain
Outdoor apparel / Action and adventure sports / Retail & E-commerce
Deliverable
product features
Required skills
Multichannel DTC leadership, P&L ownership, merchandise planning and buying, global team leadership, inventory strategy, commercial strategy, cross-functional influence
Preferred skills
Scaling a brand or DTC business, experience in apparel/outdoor/premium consumer brands, navigating global markets
Technologies
None stated
Responsibilities
Own global DTC strategy and commercial performance; build and lead a high-performing global DTC team; create an integrated global trading rhythm; drive e-commerce growth and retail scaling; manage merchandise and inventory strategy; influence product development based on customer insights; partner with Product, Marketing, and Wholesale Sales.
Seniority
Director, Senior Leadership Team