Head of E-commerce
Core
Global e-commerce leadership driving DTC growth, strategy, and commercial performance for a premium lifestyle brand.
Role type
Head of E-commerce (Global)
Builds
Global DTC e-commerce business, omni-channel strategy, and marketplace expansion.
Domain
Premium fashion/lifestyle (sports, golf, ski) e-commerce.
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Global e-commerce strategy, team leadership (7+ specialists), performance marketing, marketplace management, data-driven decision making, cross-functional stakeholder management, AI/automation innovation.
Preferred skills
Apparel/footwear/lifestyle industry background, international market experience, senior leadership track record.
Technologies
AI, automation tools, digital ecosystems, e-commerce platforms.
Responsibilities
Define and execute global e-commerce strategy and roadmap; lead and develop a high-performing team; drive sales performance across key markets (USA, UK, Germany, Scandinavia); optimize the full funnel (traffic, conversion, retention); lead performance marketing direction; manage partner negotiations and collaborations; drive innovation in AI and automation.
Seniority
Senior, hands-on IC with leadership responsibilities