Digital Marketing, Communications and Direct-to-Consumer Specialist - Irene
Core
Execute and optimize digital marketing campaigns, paid media, and SEO strategies to drive consumer acquisition and conversion for DTC brands.
Role type
Digital Marketing Specialist (DTC)
Builds
Digital campaigns, paid media initiatives, and SEO-optimized content
Domain
FMCG, beauty, wellness, skincare
Deliverable
product features
Required skills
Digital marketing strategy, paid media management, SEO optimization, campaign performance analysis, consumer journey mapping, data analytics (ROAS, CPA, conversion), project coordination
Preferred skills
Experience in FMCG/beauty/wellness, AI-driven search discovery knowledge
Technologies
Paid media platforms, SEO tools, analytics platforms
Responsibilities
Manage multiple digital campaigns and competing priorities, analyze performance metrics to identify optimization opportunities, coordinate cross-functional collaboration between Sales, Marketing, and Digital teams
Seniority
Mid-level, hands-on IC