Digital Marketing, Communications and Direct-to-Consumer Specialist - Irene
Core
Execute digital marketing, consumer communications, and direct-to-consumer (DTC) initiatives to drive brand visibility, consumer acquisition, engagement, and revenue.
Role type
Digital Marketing, Communications and DTC Specialist
Builds
Digital campaigns and consumer-facing communications
Domain
FMCG, beauty, wellness, skincare
Deliverable
product features
Required skills
Paid media management, SEO, digital performance optimization, campaign execution, data analysis, consumer journey mapping, content creation, project coordination
Preferred skills
FMCG/beauty/wellness industry experience, AI-driven search understanding
Technologies
SEO tools, paid media platforms, analytics tools
Responsibilities
Execute digital marketing and DTC initiatives, manage digital campaigns and performance monitoring, analyze data and consumer insights, coordinate projects across teams
Seniority
Mid-level, hands-on IC