Implementation Manager - Personalization & Customer Data Platforms (Sitecore Preferred)
Core
Lead the deployment, integration, and optimization of personalization and customer data platform (CDP) capabilities across digital experiences.
Role type
Implementation Manager (Personalization & CDP)
Builds
Scalable customer data foundations, audience strategies, and personalized customer journeys
Domain
Digital Experience / MarTech / Customer Data Platforms
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CDP implementation, personalization strategy, customer segmentation, identity resolution, event tracking, data activation, system integrations, A/B testing, technical requirement translation, Agile collaboration
Preferred skills
Sitecore Personalize/CDP, GA4, GTM, Adobe Analytics, experimentation frameworks, privacy regulations, healthcare domain
Technologies
Sitecore Personalize, Sitecore CDP, Adobe Target, Adobe Experience Platform, Tealium, Segment, Optimizely, Dynamic Yield, Salesforce Marketing Cloud, GA4, GTM, Adobe Analytics
Responsibilities
Lead implementation, configuration, testing, and optimization of personalization and CDP platforms; Define and manage customer segmentation, identity resolution, event tracking, and data activation frameworks; Oversee integrations with CMS, analytics, CRM, and marketing automation systems; Drive experimentation and optimization initiatives; Establish governance, documentation, and implementation standards.
Seniority
Mid-Senior, hands-on IC