Digital Marketing Analyst
Core
Interpreting digital marketing data to uncover actionable insights and recommend campaign improvements.
Role type
Digital Marketing Analyst
Builds
Campaign performance reports, dashboards, and presentations for internal stakeholders.
Domain
Digital Marketing / Data Analytics
Deliverable
dashboards & analysis
Required skills
Google Analytics 4 (GA4), Google Ads, Google Search Console, Meta Ads Manager, Looker Studio, Tableau, Power BI, SQL, Excel, attribution modelling, conversion pathway analysis
Preferred skills
Large dataset analysis, trend identification
Responsibilities
Tracking campaign performance, monitoring metrics (traffic, engagement, conversions, ROI, ROAS, acquisition costs), producing reports and dashboards, evaluating performance across Paid Media, SEO, Email, Social Media, and Website Analytics, measuring customer journeys, supporting attribution modelling, ensuring data accuracy, communicating findings to stakeholders, collaborating with Digital Marketing, CRM, eCommerce, Content, SEO, and Performance Marketing teams