Senior SEO/SEM Digital Marketing Specialist
Core
Managing search engine optimization (SEO) and search engine marketing (SEM) activities to drive online customer acquisition and improve search rankings.
Role type
Senior SEO/SEM Digital Marketing Specialist
Builds
PPC paid search, display, and retargeting campaigns; optimized website content and landing pages
Domain
Digital Marketing / Performance Marketing
Required skills
Global SEM campaign management, SEO strategy and execution, Google Ads, Google Analytics, Google Search Console, A/B and multivariate testing, ad copywriting, conversion optimization, HTML/CSS basics, WordPress
Preferred skills
Agency experience, advanced HTML/CSS, fast-paced environment adaptability
Responsibilities
Manage PPC paid search, display, and retargeting campaigns across Google, Bing, and Yahoo; execute SEO strategies to achieve page one rankings; write high-converting ad copy; conduct A/B and multivariate experiments; maintain website performance and analytics tracking
Seniority
Senior, hands-on IC