Head of Marketing, Growth Business
Core
Set and own the marketing strategy for the Growth Business, translating business goals into integrated plans spanning brand, performance, and demand generation to drive awareness, enquiry, and enrolment.
Role type
Senior marketing leader (Head of Marketing)
Builds
Integrated marketing plans, brand identity, demand generation campaigns, and high-performing marketing teams
Domain
Education / Services / Family-oriented sectors
Deliverable
product features
Required skills
Strategic marketing planning, Brand management, Demand generation, Performance marketing, Team leadership, Budget management, Stakeholder management, Data analytics, Go-to-market strategy
Preferred skills
Experience in education or services sectors, Exposure to Southeast Asian markets, CRM and lifecycle marketing knowledge
Responsibilities
Own the GB marketing budget and hold the function to clear ROI, Lead and develop the marketing team across brand, creative, and performance, Partner with enrolment teams and business line owners to align marketing with conversion goals, Own marketing analytics and campaign dashboards to optimize performance, Support marketing of new concepts, programmes, and market entry
Seniority
Senior, hands-on IC with leadership responsibilities