LATAM Performance Marketing Analyst
Core
Manage and optimize Tractian's paid acquisition programs across Latin America, focusing on Paid Search and Paid Social to drive qualified pipeline and revenue.
Role type
Performance Marketing Analyst (Paid Media)
Builds
Paid Search and Paid Social campaigns for B2B SaaS acquisition
Domain
B2B SaaS, Latin America
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B paid search, B2B paid social, Power BI, Tableau, Sigma, data analysis, experiment design, funnel analysis
Preferred skills
First principles thinking, scientific experimentation mindset, full-funnel revenue tracking
Technologies
Power BI, Tableau, Sigma
Responsibilities
Manage and optimize paid media campaigns (Paid Search, Paid Social, programmatic); Analyze campaign performance across advertising platforms, CRM data, and BI tools; Develop testing roadmaps for audiences, keywords, bidding, creative, and messaging; Drive measurable impact on Sales Qualified Leads, Pipeline, and ROI.