Performance Marketing Manager, Paid Search
Core
Manage and optimize paid search campaigns to drive growth and profitability for Angi's UK marketplace, connecting homeowners with tradespeople.
Role type
Performance Marketing Manager (Paid Search)
Builds
Paid search campaigns for a home services marketplace
Domain
Home services / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Microsoft Ads, keyword research, ad copy testing, bid optimization, budget management, performance tracking, data-driven decision-making, AI tools usage
Preferred skills
Display/video advertising, marketplace management, conversion rate optimization (CRO)
Technologies
Google Ads, Microsoft Ads, Claude, Google Ads Scripts
Responsibilities
Steward day-to-day management and optimization of Google Ads and Microsoft Ads campaigns; Conduct in-depth keyword research, run ad copy tests, and analyze performance; Partner with Product and Analytics teams to implement advanced reporting; Monitor industry trends and test new strategies; Leverage AI tools for campaign monitoring and anomaly detection
Seniority
Mid-level, hands-on IC