Digital Marketing Executive
Core
Manage and grow digital presence across social media and the website to generate B2B leads and support business growth for a heavy construction machinery and industrial equipment company.
Role type
Digital Marketing Executive (B2B)
Builds
B2B content (posts, banners, videos, case studies), digital marketing campaigns, and company website updates
Domain
Heavy construction machinery and industrial equipment
Required skills
B2B marketing strategy, LinkedIn management, content creation, basic SEO, Google Analytics, digital ad management, Canva, Meta Business Suite, LinkedIn Campaign Manager
Preferred skills
Experience in industrial, manufacturing, or construction sectors
Responsibilities
Manage social media presence (LinkedIn, Facebook, Instagram, Wechat), plan and publish B2B content, coordinate with sales and technical teams for product updates, manage website content and landing pages, execute organic and paid campaigns, monitor performance via analytics, support email and WhatsApp campaigns, track competitor activities
Seniority
Mid-level, hands-on IC
