(Digitaler) Marketing Manager für Elektrowerkzeuge (m/w/d)
Core
Planning and executing digital marketing campaigns focused on lead generation and demand creation for industrial power tools and machinery.
Role type
Digital Marketing Manager
Builds
Lead generation funnels, campaign assets, and content for international distribution partners and end customers.
Domain
Industrial machinery / Power tools / B2B Manufacturing
Deliverable
product features
Required skills
Digital marketing strategy, SEO/SEA, content marketing, social media, marketing automation, funnel optimization (MQL to SQL), AI tool utilization, market analysis, cross-functional collaboration, budget management
Preferred skills
Video content creation, use-case development, multilingual communication
Technologies
SEO, SEA, Social Media, Marketing Automation, AI tools
Responsibilities
Plan and steer digital marketing campaigns with a focus on lead generation; Develop and optimize the funnel from lead to opportunity; Implement use-case-based campaigns; Support international distribution partners with campaign-ready assets; Create practical content (social media, video, use cases) to generate demand; Analyze markets, competition, and campaign performance to drive optimizations; Collaborate closely with sales, product management, and development; Allocate marketing budgets effectively.
Seniority
Mid-Senior, hands-on IC