Marketing Manager
Core
Develop and execute annual marketing strategy, manage brand positioning, lead integrated campaigns, and support growth initiatives across multiple customer touchpoints.
Role type
Marketing Manager
Builds
Integrated marketing campaigns, brand messaging, digital content, and sales support materials
Domain
Regulated services (funeral, insurance, financial)
Required skills
Strategic planning, brand management, integrated campaign leadership, digital and social media strategy, budget management, agency and supplier management, market intelligence analysis, performance reporting, team leadership, PowerPoint, Excel
Preferred skills
Experience in funeral services, insurance, or financial services, South African language proficiency
Technologies
PowerPoint, Excel
Responsibilities
Develop annual marketing strategy and budget; own brand positioning and consistency; lead traditional, digital, and social campaigns; manage digital, website, and content strategy; monitor market trends and provide insights; manage marketing expenditure and track KPIs; manage agencies and suppliers; lead community management; partner with Sales on lead generation and events; support internal communications; ensure compliance with brand and regulatory requirements
Seniority
Mid-Senior, hands-on IC with people management experience
