Consumer Brand Manager -
Core
Build consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement.
Role type
Consumer Brand Manager
Builds
Consumer marketing campaigns, digital platforms, and consumer engagement initiatives
Domain
FMCG/OTC consumer goods
Required skills
Consumer marketing strategy, digital marketing, performance marketing, SEO, SEM, paid social, programmatic, analytics, consumer research, consumer journey mapping, in-store activations, retail partnerships, compliance management
Preferred skills
Brand launch and growth success in the digital space, FMCG/OTC experience
Technologies
SEO, SEM, paid social, programmatic
Responsibilities
Develop consumer campaigns across digital, social, and traditional media; Own digital platforms including content calendars, social media, and websites; Map the consumer journey and identify loyalty-building interventions; Partner with agencies, research firms, and creative vendors for execution; Ensure all consumer marketing complies with SAHPRA and ASA codes
Seniority
Mid-level (3-5 years experience)