Digital Marketing Strategist
Core
Manage Google and Meta Ads, own paid acquisition strategy, and implement campaign changes using AI-supported tools for a digital marketing agency.
Role type
Freelance Digital Marketing Strategist
Builds
Paid media campaigns and client growth strategies
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads, Meta Ads, paid media strategy, budget management (AUD20K+/mo), performance marketing, brand marketing, client relationship management, AI tool usage
Preferred skills
Prompt engineering, AI marketing automation, GA4, Google Merchant Centre, tracking and dashboarding
Responsibilities
Manage and optimise Google Ads and Meta/Facebook Ads accounts, own paid acquisition strategy and implement campaign changes, review and act on AI agent recommendations, use campaign data to identify opportunities, advise clients on performance and growth strategy, collaborate with technical specialists on analytics and tracking