Ecommerce Marketing Manager
Core
Own the D2C subscription channel performance, driving growth through digital marketing levers including CRO, email lifecycle, paid media, SEO, and creative.
Role type
Ecommerce Marketing Manager (D2C)
Builds
D2C subscription business growth and customer retention
Domain
Consumer Health/Wellness, D2C Ecommerce
Required skills
D2C ecommerce strategy, multi-channel acquisition (paid, organic, affiliate), CRM/lifecycle marketing, CRO, performance creative direction, agency management, data-driven decision making, unit economics, AI tools usage
Preferred skills
Experience scaling digital-native brands, consumer health/wellness sector knowledge, startup/scale-up background
Technologies
Shopify, Meta Ads, Google Ads, Klaviyo, Google Analytics
Responsibilities
Own the end-to-end D2C funnel (acquisition, conversion, retention, LTV), lead multi-channel acquisition optimizing CAC/ROAS, execute CRM and lifecycle marketing, optimize online conversion and P&L, direct performance creative testing, manage external agencies, drive data reporting and A/B testing
Seniority
Mid-Senior, hands-on IC with leadership potential