Performance Marketing Manager E-Commerce (m/w/d)
Core
Planning, steering, and optimizing national and international performance marketing campaigns with a focus on Google Ads and other platforms to drive traffic, conversions, and revenue growth.
Role type
Performance Marketing Manager (E-Commerce)
Builds
Digital marketing campaigns, lead generation strategies, and customer journey optimizations for e-commerce sales.
Domain
E-Commerce / Digital Marketing
Required skills
Google Ads, Google Analytics, data-driven decision making, A/B testing, SEO/SEM strategy, campaign optimization, KPI analysis (ROAS, CPA, CTR), cross-functional collaboration
Preferred skills
Experience with additional performance marketing platforms, strategic growth identification, creative idea development
Technologies
Google Ads, Google Analytics, SEA platforms, Display Advertising platforms
Responsibilities
Plan and optimize SEA and display advertising measures across markets; Analyze campaign performance using KPIs and implement data-based optimizations; Develop strategies for lead generation and new customer acquisition; Optimize the customer journey to increase traffic and conversion; Conduct A/B tests and new approach experiments; Create performance reports and actionable recommendations; Collaborate on cross-functional marketing initiatives.
Seniority
Mid-level, hands-on IC