Customer Marketing Lead, NZ
Core
Design and deliver marketing initiatives to deepen engagement, strengthen loyalty, and reduce attrition for American Express Card Members in New Zealand.
Role type
Senior Customer Marketing Lead
Builds
Customer engagement strategies, marketing campaigns, and premium Card Member experiences
Domain
Financial services / Customer marketing
Deliverable
product features
Required skills
Customer lifecycle marketing, CRM strategy, campaign execution, data-driven segmentation, project management, commercial acumen
Preferred skills
Financial services experience, loyalty program management, marketing automation, experimentation frameworks
Technologies
CRM platforms, marketing automation tools, data analytics tools
Responsibilities
Develop customer engagement strategies to drive spend and retention; Manage the American Express Dining Collection program; Own end-to-end delivery of marketing campaigns across digital and partner channels; Use customer data to inform segmentation and personalization; Partner with product teams on launches and value proposition communications.
Seniority
Senior, hands-on IC
