Senior Manager (Performance)
Core
Senior Manager driving regional digital media, performance marketing, and digital transformation strategy across Asia Pacific markets for a client account.
Role type
Senior Manager, strategic digital lead
Builds
Regional digital operating frameworks, performance marketing strategies, and audience activation programs
Domain
Digital Marketing / Performance Marketing / Data Strategy
Required skills
Regional digital strategy, performance marketing optimization, first-party data activation, stakeholder management, cross-market leadership, platform partnership management, measurement framework design, experimentation leadership, process governance, consultative problem solving
Preferred skills
Experience with emerging media channels, identity solutions, privacy-compliant marketing practices, capability building programs
Technologies
Google, Meta, TikTok, LinkedIn, DV360, The Trade Desk, DSPs, CRM systems
Responsibilities
Lead regional digital and performance marketing strategy across paid media channels; Act as senior digital advisor to client stakeholders on trends and best practices; Develop regional frameworks and roadmaps supporting business priorities; Drive thought leadership and innovation initiatives; Own performance marketing strategy, planning, and optimization approaches; Establish measurement frameworks connecting media performance to commercial outcomes; Partner with data teams to maximize first-party and third-party audience data usage; Build and manage strategic relationships with key digital platform partners; Establish regional digital operating standards and governance structures; Lead the development of regional learning agendas and capability development programs
Seniority
Senior Manager, strategic leadership & operational governance