Senior Acquisition Marketing Specialist
Core
Drive cost-efficient user acquisition growth for a personal finance platform in Southeast Asia via performance marketing channels.
Role type
Senior Acquisition Marketing Specialist
Builds
Performance marketing campaigns across paid search, social, display, and affiliate channels for financial products.
Domain
Fintech / Personal Finance
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing campaign management, Google Ads, Meta Ads, TikTok Ads, email marketing calendar management, stakeholder coordination, data analysis, project management
Preferred skills
Braze, Google Analytics, dashboard creation, AI tool usage (ChatGPT/Claude)
Technologies
Google AdWords, Meta Business Manager, Tiktok Ads Manager, Braze, Google Analytics
Responsibilities
Optimize search and social campaigns, execute test and learn campaigns, manage end-to-end weekly reporting and forecasts, coordinate sponsored content and media sales campaigns, manage email marketing calendar
Seniority
Mid-level, hands-on IC
