Analista de Performance de Marketing
Core
Plan, execute, and optimize multi-channel digital performance marketing strategies to drive scalability, results, and ROI maximization.
Role type
Performance Marketing Analyst
Builds
Scalable digital marketing campaigns and data-driven insights for energy generation platform
Domain
Renewable Energy / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Multi-channel paid media management, Full-funnel campaign optimization, Conversion Rate Optimization (CRO), Technical SEO, Web Analytics, Data visualization, Affiliate and influencer program management, Budget management, KPI tracking (CAC, LTV, ROAS)
Preferred skills
Server-side tagging, GTM configuration, Executive reporting
Responsibilities
Plan and operate paid traffic campaigns, Configure and audit pixels and conversion events, Develop SEO on-page and off-page strategies, Structure and manage affiliate and influencer programs, Create executive dashboards connecting marketing metrics to revenue, Track critical KPIs and generate strategic insights