B2B Marketing Specialist / Manager
Core
Build and execute B2B marketing programs to generate qualified enterprise demand, create pipeline, and strengthen Intellect's presence across priority markets for a global mental health benefits platform.
Role type
B2B Marketing Specialist / Manager (Individual Contributor)
Builds
Integrated marketing campaigns, events, webinars, partner programs, and CRM nurture journeys for enterprise buyers.
Domain
Mental health benefits / Employee benefits / HR technology / Enterprise services
Required skills
B2B campaign planning and execution, demand generation, event and webinar management, partner marketing, CRM journey building, email marketing automation, audience segmentation, market expansion strategy, performance analytics, cross-functional collaboration
Preferred skills
Experience in healthcare, employee benefits, HR technology, or enterprise services; experience across multiple markets
Technologies
CRM systems, marketing automation tools, email platforms, paid media channels
Responsibilities
Plan and execute integrated campaigns targeting enterprise accounts and decision-makers; Own marketing execution of webinars, roundtables, and industry conferences; Build and run prospect nurture programmes across the enterprise buying cycle; Partner with local commercial teams to adapt campaigns for local audiences; Maintain campaign tracking and reporting to assess performance and improve budget allocation
Seniority
Specialist or Manager level, hands-on individual contributor
