Analista Sr. de Marketing Analytics & Performance [São Paulo/SP]
Core
Senior marketing analytics professional tracking brand performance, managing discount governance, and driving sell-out strategies for a beauty retail company.
Role type
Senior Marketing Analytics & Performance Analyst
Builds
Executive reports, performance dashboards, and strategic recommendations for Trade Marketing and Product teams
Domain
Beauty & Personal Care / Retail
Deliverable
dashboards & analysis
Required skills
Advanced Excel, Power BI, Executive PowerPoint, Retail KPIs, Sales analysis, Inventory management, Margin analysis, Promotional campaign analysis
Preferred skills
Experience in Beauty or FMCG segments
Responsibilities
Consolidate weekly performance indicators for brands, categories, and channels; Develop executive reports translating complex data into actionable insights; Monitor discount governance and promotional impact; Analyze Outlets channel performance (sales, stock, margin); Monitor low-rotation inventory and E&O products to accelerate sell-out; Collaborate with Marketing, Commercial, Supply, and Finance teams.