Especialista de Marketing Digital e Performance (Gestor de tráfego)
Core
Manage paid media campaigns to drive demand generation, e-commerce sales, and brand strengthening for a global automotive performance technology company.
Role type
Digital Marketing & Performance Manager (Paid Media)
Builds
Lead generation campaigns, e-commerce sales funnels, and brand awareness initiatives across multiple markets.
Domain
Automotive performance technology / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media campaign management, Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, conversion tracking, A/B testing, data analysis, e-commerce knowledge, multi-market strategy
Preferred skills
Automotive/motorsport industry experience, international campaign experience, CRM/Marketing automation, CRO, marketplace experience
Technologies
Meta Ads, Google Ads, Google Analytics 4, Google Tag Manager, YouTube Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads
Responsibilities
Plan, execute, and optimize paid media campaigns across Meta, Google, YouTube, LinkedIn, TikTok, and Microsoft platforms; Manage media investments focused on lead generation, e-commerce sales, and brand strengthening; Implement and monitor conversion events via GTM, GA4, and pixels; Conduct A/B tests on creatives, audiences, and landing pages; Develop executive performance dashboards and reports; Collaborate with Marketing, Social Media, Design, E-commerce, and Sales teams; Analyze performance metrics (ROAS, CPA, CAC, CTR) to identify growth opportunities.
Seniority
Mid-Senior, hands-on IC
