Global Paid Media & Performance Marketing Lead
Core
Own global paid acquisition strategy and performance across multiple international markets, managing substantial media investment to drive revenue and commercial returns.
Role type
Senior IC Performance Marketing Lead
Builds
Career-focused education products and services across Cyber Security, Project Management, Data & AI, and digital skills
Domain
EdTech / Career Education
Required skills
Google Ads (Search, PMax, Display, YouTube), Meta Ads (Facebook, Instagram), GA4, Google Tag Manager, conversion tracking, Enhanced Conversions, Meta Pixel, Conversions API, keyword strategy, audience segmentation, retargeting, landing page optimization, budget forecasting, ROAS/CAC management
Preferred skills
International market experience, ecommerce revenue optimization, AI sales agent integration
Technologies
Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Meta Pixel, Conversions API
Responsibilities
Manage campaign architecture, bidding, audiences, and budget allocation; develop keyword strategies and conduct search-term analysis; test advertising creative and messaging; conduct landing-page testing; develop product and career-specific acquisition campaigns; forecast media spend, customer acquisition, and revenue; identify opportunities to scale profitable campaigns; cut inefficient spend; manage agency relationships; measure performance against revenue, CAC, ROAS, and LTV.
Seniority
Senior, hands-on IC
