Marketing Business Partner
Core
Strategic bridge between global marketing initiatives and regional business objectives across Latin America, translating corporate strategies into localized go-to-market plans.
Role type
Regional Marketing Business Partner
Builds
Localized go-to-market plans, demand generation programs, sales enablement materials
Domain
B2B professional services, digital transformation
Deliverable
product features
Required skills
B2B marketing strategy, go-to-market planning, sales enablement, campaign performance tracking, brand consistency management, cross-functional partnership
Preferred skills
HubSpot certifications, product marketing, marketing operations
Technologies
HubSpot Marketing Software, HubSpot Inbound Marketing, HubSpot Content Marketing
Responsibilities
Translate corporate marketing initiatives into commercially viable programs for LATAM; Partner with Product Marketing and Sales to maximize launch effectiveness; Collaborate with Sales leadership to align programs with pipeline goals; Develop sales enablement materials including pitch decks and battle cards; Track marketing KPIs, campaign performance, and ROI.
Seniority
Mid-level, hands-on IC
