Paid Ads Specialist
Core
Manage and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads to drive lead generation, conversions, and scalable growth.
Role type
Paid Ads Specialist (Performance Marketing)
Builds
Lead generation campaigns and conversion-focused ad sets for client businesses
Domain
Digital Marketing / Performance Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads management, Meta Ads management, LinkedIn Ads management, PPC strategy, conversion tracking, attribution modeling, budget allocation, A/B testing, data analysis
Preferred skills
Performance Max campaign setup, automation scripts, dynamic campaigns, multi-touch attribution, landing page optimization, YouTube Ads, TikTok Ads
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics (GA4), Google Tag Manager
Responsibilities
Build, launch, and manage campaigns across search, display, and social platforms; Monitor and optimize ROAS, CPA, CPC, CTR, and conversion rates; Configure and monitor conversion tracking; Prepare performance reports and translate data into actionable recommendations; Collaborate with design and content teams on ad creative and funnel improvements
Seniority
Mid-level, hands-on IC
