LATAM Brand & Digital Marketing Specialist
Core
Strengthen and ensure consistent application of the Solventum brand across Latin America, leading planning and execution of branding, communications, and digital content initiatives.
Role type
Brand & Digital Marketing Specialist
Builds
Brand presence, institutional digital channels, and regional business strategies
Domain
Healthcare / Brand Management
Deliverable
product features
Required skills
Brand management, Corporate communications, Integrated marketing, Digital content strategy, Agency/vendor management, Campaign execution, KPI measurement, Event coordination, Budget management
Preferred skills
Multinational company experience, Regional organization experience
Technologies
Digital asset management tools, Marketing automation platforms
Responsibilities
Lead branding and communications initiatives across LATAM ensuring consistent brand identity application, Plan and execute branding campaigns and rebranding projects leveraging market insights, Manage content strategy and governance for institutional digital channels, Coordinate brand activations, events, and promotional campaigns, Manage external vendors and agencies while overseeing budgets and timelines
