Head of Martech
Core
Lead Lifecycle and Customer Data teams to drive personalized customer journeys, maximize Braze usage, and adopt AI for marketing results.
Role type
Head of Martech (Leadership)
Builds
Personalized customer communications, high-ROI marketing campaigns, and an optimized Martech stack.
Domain
Digital Marketing / Customer Data / AI
Required skills
Martech strategy, lifecycle marketing, data literacy, AI adoption, team leadership, stakeholder influence, budget management, vendor negotiation
Preferred skills
Experience with Braze, first-party data management, experimentation frameworks
Technologies
Braze, AI tools
Responsibilities
Drive personalized customer communications using Braze and first-party data; Own the Martech stack vision and roadmap; Lead AI adoption across the marketing guild; Lead, mentor, and build a high-performing Martech team; Act as a bridge between Product, Engineering, Data, and Marketing
Seniority
Senior, hands-on IC with leadership scope