Gerente de Growth
Core
Senior Growth Manager leading paid acquisition strategy, performance marketing, and funnel governance for a digital platform.
Role type
Senior Growth Manager (Paid Acquisition & Performance)
Builds
Paid acquisition campaigns, performance marketing squads, and growth experiment culture
Domain
Digital Marketing / Performance / Growth
Required skills
Paid media strategy, P&L ownership (CAC, LTV, ROAS), team leadership, experimentation culture, data analytics (SQL), CRM & lifecycle marketing, executive communication
Preferred skills
B2C consumer platforms, organizational transformation, full-funnel growth
Technologies
SQL, CRM, Lifecycle Marketing, Paid Search, Paid Social, Programmatic
Responsibilities
Define paid acquisition strategy and investment allocation model; Own end-to-end acquisition P&L; Build and lead performance marketing team; Establish experimentation culture and governance; Ensure robust instrumentation with Data/Analytics; Translate performance insights to executive leadership; Integrate marketing engines for funnel coherence; Represent acquisition front in investment decisions
Seniority
Senior, hands-on IC with leadership
