Ad Operations Analyst
Core
Operate user acquisition campaigns for mobile subscription services (mVAS) using a DSP, focusing on performance metrics and real-time optimization.
Role type
Ad Operations Analyst (Performance Marketing)
Builds
User acquisition campaigns for mobile subscription services
Domain
Mobile advertising, mVAS, performance marketing
Required skills
Campaign management, User acquisition, Performance marketing, Data analysis, A/B testing, Troubleshooting, Strategic optimization, Attention to detail
Preferred skills
VAS industry experience, Programmatic advertising, Subscription services knowledge, Carrier billing dynamics, SQL, BI tools
Technologies
Microsoft Excel, SQL, BI tools, DSP
Responsibilities
Build and launch user acquisition campaigns via DSP, manage daily execution focusing on CPA/CR/CTR/CPM, apply VAS knowledge to understand carrier dynamics and conversion flows, sync with internal teams for campaign launches, A/B test creatives and landing pages, monitor delivery and performance daily, troubleshoot tracking and conversion issues, identify optimization opportunities across geos/carriers/OS.
Seniority
Individual Contributor