Growth Marketing & Acquisition Manager Worry-Free Parenting
Core
Own the full acquisition strategy and portfolio for the Pregnancy+ mobile app, driving user growth across paid social, search, and emerging channels while managing creative production and agency networks.
Role type
Growth Marketing & Acquisition Manager (Mobile App)
Builds
User acquisition campaigns, creative assets, and measurement infrastructure for a pregnancy health app.
Domain
Consumer Health / Mobile App Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
User acquisition strategy, paid social (Meta, TikTok), paid search (Google UAC, Apple Search Ads), App Store Optimization (ASO), creative testing, agency management, mobile measurement (attribution, MMPs), incrementality testing, cross-functional collaboration.
Preferred skills
Generative Engine Optimization (GEO), creator-led growth, emerging channel experimentation, healthcare industry knowledge.
Technologies
Meta Ads, TikTok, Google UAC, Apple Search Ads, Branch, MMPs, SEO tools, creative production platforms.
Responsibilities
Set and own acquisition strategy across all channels; drive creative velocity and testing; direct agencies and freelancers; build measurement and incrementality infrastructure; orchestrate cross-functional growth initiatives.
Seniority
Mid-Senior, hands-on operator with strategic ownership.