Facebook Ads Specialist - B2B Performance Marketing
Core
Own and optimize high-budget B2B campaigns on Meta to generate qualified leads and drive pipeline contribution.
Role type
Senior B2B Performance Marketing Specialist (Paid Media)
Builds
B2B lead generation campaigns and qualified MQLs for sales funnels
Domain
B2B Marketing / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads Manager, audience targeting (custom/lookalike), A/B and multivariate testing, budget pacing, conversion tracking (Pixel/CAPI), CRM/Marketing automation, analytical optimization, B2B buyer behavior understanding
Preferred skills
Managing $1,000+/day ad spend, Instant Forms, off-platform conversion tracking, automated rules
Technologies
Meta Ads Manager, Meta Pixel, Conversion API (CAPI), CRM, Marketing automation tools
Responsibilities
Manage and optimize daily ad spend, build and test audiences, brief creative teams on messaging, monitor budget pacing and reallocate spend, track CPL/CPA/MQL/pipeline metrics, identify creative fatigue, align targeting with ICPs and sales funnels
Seniority
Senior, hands-on IC