Senior Manager, Marketing & Communications
Core
Lead SBF's brand and digital engagement ecosystem, anchoring strategy on the corporate website, eDM, marketing automation, and performance marketing to drive member engagement and business outcomes.
Role type
Senior Manager, Digital Marketing & Communications
Builds
Corporate website, eDM campaigns, performance marketing channels, and measurement frameworks
Domain
Corporate services / Digital Marketing
Deliverable
product features
Required skills
Brand strategy, digital marketing strategy, eDM lifecycle management, marketing automation, performance marketing, web analytics, SEO, stakeholder management, team leadership
Preferred skills
CRM integration, audience segmentation, consent management
Technologies
Marketing automation platforms, CMS, paid social, search, web analytics tools
Responsibilities
Lead organization-wide brand and digital marketing strategy; Own strategic direction and performance of the corporate website; Manage eDM strategy, segmentation, and production; Lead performance marketing strategy and media budget management; Lead and develop the digital marketing team
Seniority
Senior, hands-on IC with team leadership