Marketing Specialist
Core
Plan and execute integrated multi-channel marketing campaigns for sportsbook, casino, and promotional products, ensuring accurate delivery and performance optimization.
Role type
Marketing Specialist (iGaming)
Builds
Digital, retail, traditional, and OOH marketing campaigns for online gaming platforms
Domain
iGaming, sports betting, online gaming
Deliverable
product features
Required skills
Multi-channel campaign execution, paid media management, CRM coordination, performance marketing, traditional marketing, OOH advertising, project management, stakeholder management, data analysis, campaign optimization, landing page implementation
Preferred skills
Sportsbook/casino platform experience, affiliate marketing, HTML/pixel/tracking knowledge, CMS familiarity
Technologies
Meta Ads Manager, Google Ads, Google Analytics 4, Google Tag Manager, Optimove, Salesforce, Xtremepush, Power BI, Tableau, Looker
Responsibilities
Plan and execute integrated campaigns across sportsbook, casino and promotional products; Support paid media activity across Meta, Google, programmatic and affiliate channels; Coordinate email, SMS and push-notification campaigns; Monitor CPA, ROI, conversions, acquisition and engagement performance; Work with Product and Technology teams to implement landing pages and promotions; Prepare campaign reports, insights and recommendations
Seniority
Mid-level, hands-on IC
