National Trade Marketing Manager
Core
Develop and execute national trade marketing strategies to accelerate business growth and maximize brand performance across retail channels for Clorox consumer goods.
Role type
Senior National Trade Marketing Manager
Builds
Trade marketing strategies, customer business plans, in-store marketing initiatives, and promotional programs for retail partners.
Domain
FMCG / Consumer Goods / Retail Trade
Deliverable
product features
Required skills
Strategic leadership, commercial acumen, trade marketing strategy, customer business planning, sales force enablement, budget management, market analysis, category management, financial metrics analysis, Microsoft Office (Excel, PowerPoint)
Preferred skills
FMCG/Consumer Goods experience, multi-channel retail experience (Modern/Traditional/Convenience), national trade marketing leadership
Technologies
Microsoft Office, Nielsen Audits, Household Panels, commercial scorecards
Responsibilities
Develop and execute trade marketing strategies aligned with business objectives; Build value-driven customer and channel plans; Lead planning and execution of commercial initiatives and promotions; Enhance sales force capabilities through tools and training; Manage trade marketing investments and promotional budgets; Lead, coach, and develop a high-performing Trade Marketing team.
Seniority
Senior, hands-on IC with team leadership
