Marketing Manager
Core
Lead the Paid Media team to drive qualified leads for law firm clients through Google Ads and PPC campaigns while optimizing for cost and performance.
Role type
Senior Marketing Manager (Paid Media Lead)
Builds
Paid media campaigns, lead generation systems, and team processes for law firm clients
Domain
Digital Marketing / Law Firm Services
Required skills
Google Ads management, team leadership, campaign optimization, conversion tracking, budget management, cross-functional collaboration, data analysis, process improvement, stakeholder communication, platform updates
Preferred skills
Agency experience, mentoring, SOP development, automation rules, AI tools integration
Technologies
Google Ads, GA4, GTM, CRM, Call Tracking
Responsibilities
Own PPC strategy and campaign setup, lead and mentor the Paid Media team, validate account access and tracking, launch and optimize campaigns, monitor performance metrics, coordinate cross-functionally, manage internal PPC campaigns, improve PPC SOPs
Seniority
Senior, hands-on IC with leadership responsibilities