Regional Marketing Manager
Core
Lead execution of Hygiena's regional marketing strategy across Latin America, driving demand generation, product launches, and brand awareness to support revenue growth.
Role type
Senior Regional Marketing Manager (B2B Life Sciences)
Builds
Regional marketing campaigns, demand generation programs, localized sales tools, and market intelligence reports.
Domain
Food Safety, Diagnostics, Microbiology, Life Sciences
Required skills
Regional marketing strategy, demand generation, product launch execution, budget management, cross-functional leadership, market intelligence, distributor relationship management, digital campaign management, localization of global campaigns, stakeholder collaboration
Preferred skills
MBA, experience in Food Safety/Diagnostics/Microbiology, Portuguese language proficiency
Technologies
Marketing automation platforms, CRM systems, Microsoft Office Suite, Adobe Acrobat, Marketing analytics tools
Responsibilities
Develop and execute the annual LATAM Marketing Plan aligned with the AOP; Manage the regional marketing budget and maximize ROI; Lead tactical marketing activities including digital campaigns, field marketing, and customer events; Execute regional product launches and adapt global campaigns to local needs; Serve as the Voice of the Region by gathering market intelligence and customer insights; Recruit, develop, and coach regional marketing team members when applicable.
Seniority
Senior, hands-on IC with people leadership responsibilities