Global Marketing Manager - Lead Function
Core
Lead global marketing strategy and tactical plans for fruit solutions serving the dairy, ice cream, bakery, food service, and beverage industries.
Role type
Global Marketing Manager (B2B)
Builds
Global marketing campaigns, content strategies, and lead generation processes.
Domain
Food and beverage industry, specifically fruit solutions for B2B clients.
Deliverable
product features
Required skills
Global marketing strategy execution, budget and resource management, B2B product marketing, lead generation and qualification, international stakeholder management, project management, strategic thinking.
Preferred skills
Experience in the B2B food industry, fluency in additional languages.
Technologies
None stated.
Responsibilities
Lead and execute global marketing strategy and tactical plans; Drive a business-driven product marketing approach; Develop and implement global marketing campaigns and content strategies; Establish and manage lead generation and qualification processes; Act as global functional lead for marketing, aligning local teams, governance, and KPIs.
Seniority
Mid-Senior, hands-on IC
