Dental Professional Marketing Manager – Digital First Engagement
Core
Drive a digital-first professional engagement model for dental professionals in the Nordics to increase recommendation frequency and make Philips easier to engage with digitally.
Role type
Senior Professional Marketing Manager (Digital First)
Builds
Scalable digital engagement models, automated education/trial flows, and KOL/university partnerships for dental professionals.
Domain
MedTech / Oral Care / Healthcare
Deliverable
product features
Required skills
Professional marketing strategy, digital marketing & CRM, marketing automation, education-based marketing, KOL engagement, university collaboration, data analytics, budget management
Preferred skills
Experience in Oral Care, MedTech, or Healthcare; fluency in Swedish or another Nordic language
Technologies
CRM, media platforms, engagement platforms, Excel
Responsibilities
Translate WEU Professional Marketing strategy into a local Nordic digital-first activation plan; define objectives, KPIs, and success criteria for digital go-to-market; own digital journeys across CRM, media, and engagement platforms; design and optimize automated education, trial, and follow-up flows; develop and execute an education strategy with webinars and university lectures; identify, engage, and manage Key Opinion Leaders (KOLs); track reach, engagement, usage, and recommendation metrics; own the Professional Marketing A&P budget.
Seniority
Senior, hands-on IC