Manager, US HCP Engagement - Listerine
Core
Develop and execute HCP engagement strategies to strengthen scientific credibility and drive growth for the Listerine oral care portfolio.
Role type
Manager, HCP Engagement (Oral Healthcare)
Builds
HCP engagement plans, omnichannel activation programs, and educational materials for dental and pharmacy professionals.
Domain
Consumer Packaged Goods (CPG) / Oral Healthcare / Healthcare Marketing
Deliverable
product features
Required skills
Strategy development, insight translation, omnichannel activation, CRM management, performance tracking, cross-functional collaboration, stakeholder management
Preferred skills
HCP marketing experience, field engagement strategy, CRM and digital marketing tools familiarity, oral healthcare domain knowledge
Technologies
CRM, digital marketing tools
Responsibilities
Develop and implement HCP engagement plans aligned with brand priorities; partner with Medical Sales and cross-functional teams on message activation and sampling; collaborate with agencies to create digital sales aids and educational tools; track engagement metrics and support performance reporting; represent the brand at HCP-facing events.
Seniority
Manager, hands-on IC
