Performance Marketing Manager - Google Ads, Meta Ads & Paid Acquisition | Remote
Core
Own paid customer acquisition and drive profitable growth across digital advertising channels including Google Ads, Meta Ads, and LinkedIn Ads.
Role type
Performance Marketing Manager (Paid Acquisition)
Builds
Paid advertising campaigns for client growth
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads, Meta Ads, LinkedIn Ads, campaign optimization, budget management, conversion tracking, attribution, ROAS analysis, CAC/CPL/CPA optimization, creative testing, landing page testing
Preferred skills
Data-driven decision-making, analytical skills, ability to scale profitable campaigns
Technologies
Google Ads, Meta Ads, LinkedIn Ads
Responsibilities
Manage and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns; Develop campaign structures, targeting, and audience strategies; Own advertising budgets, spend allocation, and pacing; Monitor and improve CAC, CPL, CPA, ROAS, and conversion rates; Test creatives, messaging, audiences, and landing pages; Implement and validate conversion tracking and attribution; Build weekly and monthly performance reports with actionable insights; Identify opportunities to scale profitable campaigns
Seniority
Mid-level, hands-on IC