Latam Marketing Specialist - B2B
Core
Adapt global B2B marketing content and strategies for Latin American markets to generate qualified opportunities and support long-cycle sales.
Role type
Latam Marketing Specialist (B2B)
Builds
Regional marketing campaigns, localized content, and sales enablement materials for iGaming software solutions.
Domain
B2B Technology / iGaming
Deliverable
product features
Required skills
B2B marketing strategy, campaign localization, lead generation, event management, digital campaign optimization, CRM/marketing automation, stakeholder management
Preferred skills
Technology/software industry experience, HubSpot/Salesforce proficiency
Technologies
HubSpot, Salesforce
Responsibilities
Localize and adapt global marketing content for Latam markets; Design and launch original regional marketing campaigns; Plan and execute initiatives focused on lead generation; Support sales with marketing materials and account-based initiatives; Manage presence at regional industry events; Run and optimize digital campaigns (email, paid media, social, webinars); Monitor campaign performance and report insights; Build relationships with local partners and vendors.
Seniority
Individual Contributor, mid-level specialist
