Social & Performance Consultant
Core
Define, implement, and optimize social media advertising and digital performance marketing strategies for a client portfolio to achieve business goals through data-driven campaigns.
Role type
Social & Performance Marketing Consultant
Builds
Paid social campaigns (Meta, TikTok, LinkedIn, Pinterest, Snapchat, X) and performance campaigns (Google Ads, Bing Ads) for diverse client brands.
Domain
Digital Marketing / Performance Advertising
Required skills
Social media strategy, Paid Social campaign management, Performance marketing optimization, Data analysis & reporting, A/B testing, Budget management, Marketing funnel knowledge, Platform expertise (Meta, TikTok, LinkedIn, Google Ads), Analytics tools (GA4, Looker Studio/Power BI)
Preferred skills
Google/Meta certifications, E-commerce experience, Marketing automation tools, International client management
Responsibilities
Define integrated social and performance marketing strategies aligned with client business objectives; Plan, activate, and manage paid social campaigns across multiple platforms; Monitor KPIs (ROAS, CR, CPL, CPA, CPE, CTR, CPM) and implement optimization actions; Develop A/B tests on audience, creative, formats, and bidding strategies; Manage media budgets to ensure efficiency and maximize ROI; Create performance reports and dashboards; Collaborate with internal teams (Media, Strategy, Data, Content, Creative) and client leadership.